Content Creation For Arrow Electricals

Arrow Electricals supply high-quality Lighting to businesses and households in the UK. Arrow Electrical goes back to 1986, with its first branch opening in London’s W12 Shepherds Bush area. Until today, they are a tight-knit team of electrical lighting experts.

Arrow Electricals now operates five branches across London. Today, they also operate an online store alongside their physical branches, allowing customers to browse its selection from the comfort of their homes. Its online delivery service ships the entire catalogue of lighting products to customers nationwide.

What obstacles did Arrow Electricals face?

Arrow Electricals were looking to help market its online store and generate customer traffic through content marketing on its blog. However, as a small, local team, Arrow Electricals did not have the extra resources or time to tackle content generation independently.

They needed a professional service to help them effectively scale their content generation without compromising quality. Their blog content also needed to satisfy their business and household customers and paint Arrow Electricals as trustworthy lighting experts.

As with any business, whatever they invest in marketing must translate into clear-cut results that help grow the Arrow Electricals brand.

How did Premier Prose help?

Arrow Electricals entrusted Premier Prose with complete editorial control over its blog and content production. We jumped at the opportunity, taking over Arrow Electricals’ content generation needs from end to end.

We manage the content calendar, develop new topic ideas, and produce & edit all the content. The blog content consists of listicles, handy DIY how-to guides, home and office lighting tips, and more.

As part of our full-service content production, we have produced some of their business page copy and product descriptions. At the time of writing, we’ve created over 50 articles, 140 product descriptions, and various other content for Arrow Electricals.

Here’s what Arrow Electricals had to say about our work

“Premier Prose came to our rescue when we needed it most. Our content was old or nonexistent, and we did not have the resources to keep up. Thanks to their collaborative, consultative approach, Premier Prose has reinvigorated our content and improved our search position and traffic numbers.”

Some of the services we provided: